Now that we've thoroughly confused you, here's the simpler version:
Every web browser sends out a request for a web page in order to download the page to the reader's screen. Included in that request is the time on the reader's computer. Our ad server code takes that time in the page request, breaks it into seconds, then divides the seconds by the total number of ads available (currently, that number is 12 for each slot). There will be a remainder (in this case from 0 to 11), and that remainder number determines which ad will be shown on any given web page pull. Thus, every single banner ad has a 1 out of 12 chance at being shown on any given web page that is viewed. By putting an ad into two different positions, the odds are reduced to 1 out of 6 page pull requests. Three position placements give a 1 out of 4 chance.
With just a few such ad requests, the results would be eventually skewed in favor of one or another ad slot. However, over the course of thousands of page pull requests, any skewing is reduced to the point of being non-existent.
We bypass ad-blocking software
Since Venice Florida! dot com does not employ the industry standard type of ad server, an interesting phenomena occurs: many ad-blocking software packages do not recognize our banner ads as ads. This is a decidedly low-tech approach that has a distinct advantage because it is low-tech -- your ads will be seen by many readers who are bypassed on other web sites due to the site's coding.
Detailed traffic reports on Venice Florida! dot com's main site are available to advertisers upon request at no charge. These reports are generated hourly and show traffic on the site from the beginning of any given month. The reports are wiped at the end of each month. We do not have the same detailed traffic reports available for the message board and the two classifieds boards at this time, however we do get traffic data daily from Google on the boards.
Your own server logs will be able to tell you how much traffic is generated from your ad on Venice Florida dot com -- contact your webmaster to have this feature enabled.
Banner ads on Venice Florida! dot com
|(# Ad impressions)|
out of (# page pulls) *
|Annual rate||Quarterly rate|
|1 out of 12||$600||$175|
|1 out of 6||$1,000||$280|
|1 out of 4||$1,600||$600|
|All banner ads appear on Venice Florida! dot com and its three discussion boards|
*Based on randomization formula
coded within the web site